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Viralocity

A crest your players wear with pride, and a store that sells it.

Logos and team identity, jerseys, clothing and merch, and an online team storefront where members, families and fans buy the gear. Everything a professional club has, at any level.

Start your projectSee ways to start
Harbour Hawks Hockey, home kit

A good fit if

  • Your crest or colours look dated, or differ on every jersey
  • Families keep asking where to buy team gear
  • You want your club to look as serious as it plays

Clubs and sports businesses we work with

  • Vancouver Whales
  • Prestige SHD
  • Vancity Cougars
  • Vancouver Battle Camp
  • Horizon Track Club
  • Stride Athlete Management
See the work from Viralocity

Your colours, on everything.

One crest and one set of colours drive the whole range: home jersey, hoodie, toque, bottle and the store that sells them. Pick a club and watch it all follow.

Try a club's colours

Mock-ups for fictional clubs. Yours start from your crest and colours.

From crest to team store.

Crest and team identity
A crest, colours and type that look sharp on a jersey, a social post and a rink-side banner, with every file handed over.
Jerseys and uniforms
Home and away kits designed around your identity, with numbers, names and sponsor placement planned in.
Clothing and merch
Hoodies, warm-ups, hats and fan gear that people actually want to wear.
Online team storefronts
A store where members and fans buy the gear any time of year, so the coach's trunk stops being the merch table.
Sponsor-ready assets
Logo packs and placement guides that make your club easy to sponsor.

Files ready for production.

A jersey is only as good as the file the supplier works from. Every kit we design comes with a spec sheet like this one, so any supplier you choose makes it exactly, and every reorder matches.

Harbour Hawks Hockey

Home jersey, production spec

Revision
B
Sheet
1 of 3
Status
Approved

Front

Callout A
Crest. 9 in (23 cm) wide, centred on the chest, its top 4.5 in (11 cm) below the collar point.
Callout B
Laced collar. A 5.5 in (14 cm) ice V with a gold edge and three pairs of gold laces.
Callout C
Shoulder numbers. 4 in (10 cm) on both sleeves, square to the stripes.

Back

Callout D
Name bar. 3 in (7.5 cm) letters, arched across the shoulders below the yoke, ice with a gold outline.
Callout E
Back number. 10 in (25 cm) adult, 8 in (20 cm) youth, ice with a gold outline.

Size run, in inches

MeasureYSYMYLSMLXLXXL
Chest, laid flat1819.52122.52425.52728.5
Body length2425.5273132.5343536
Sleeve, from centre back25272933.534.535.536.537.5
Back number8881010101010

Youth sizes YS to YL, adult S to XXL. Goalie cut on sheet 3.

Handed over

  • AIhawks-home-jersey.aiVector artwork for every panel, front and back.
  • PDFhawks-home-spec.pdfThis sheet, print-ready, with colours and sizes marked.
  • SVGhawks-crest.svgThe crest in full colour, one colour and reversed.
  • PNGhawks-home-mockups.zipFront, back and on-ice images for the store and socials.

A sample sheet for Harbour Hawks Hockey, a fictional club. We send your files to the supplier you pick and help you compare quotes and samples, so the kit that arrives is the kit you approved.

Ways to start.

A club that looks like the pros, with gear families can buy any time. Pick the closest start and we'll shape it around you.

  • Crest and identity

    A new club, or one whose look has drifted over the years.

    • A crest, colours and type
    • Versions for jerseys, social and signage
    • A one-page brand guide
    • Every source file, in the club's name

    Timeline Four to six weeks

    Ask about this: Crest and identity

  • Kit and merch

    Clubs ready for new jerseys and gear people want to wear.

    • Home and away jersey designs
    • Hoodies, warm-ups, hats and fan gear
    • Names, numbers and sponsor placement
    • Production-ready files, and help choosing a supplier
    Ask about this: Kit and merch

  • Team store

    Families keep asking where to buy team gear.

    • An online store in your colours
    • Your gear and sizes, set up and ready to order
    • Payments online, so no one collects cash at the rink
    • One link to share every season
    Ask about this: Team store

Handed over in your name

  • A crest and identity system
  • Jersey and kit designs
  • A merch and clothing range
  • An online team storefront
  • A brand pack for volunteers and sponsors
Get a plan and quote

Not sure which fits? We'll recommend one.

From sketch to the first order.

  1. Step 1: Kick-off

    Your club's history, colours and levels, and what the players actually want to wear.

  2. Step 2: Crest and colours

    Crest routes shown on a jersey, a hoodie and a social post.

  3. Step 3: Kit and range

    Jerseys and merch designed around the identity, with sponsor placement planned in.

  4. Step 4: Store set-up

    Products and sizes added to your online team store.

  5. Step 5: Launch

    A brand pack for volunteers and sponsors, and the store link out to every family.

Questions people ask first.

Can you set up an online store for our team?

Yes. Online team storefronts are a core part of what we do, so members and fans can buy gear any time instead of waiting for one order window.

Do we own the crest?

Yes. Every source file is handed over in the club's name.

Can you keep our existing crest?

Yes. We can refresh it while keeping what members love, or design new kit and merch around the identity you already have.

Do you make the jerseys?

We design the kit, prepare production-ready files and help you choose a supplier and place the order. Tell us your sport and timeline and we'll talk through production options.

How much do jerseys and a store cost?

It depends on the range and the numbers, so every club gets a written quote. Share your budget range on the enquiry form and we'll plan around it.

Read before you hire

Often paired with

Tell us where you're starting.

Share your company, your budget range and what you need. We'll come back with a plan and a quote, and everything we build stays yours.

Start your project

No strings attached. No obligation, and everything we build is in your name.