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Viralocity

A brand people recognize at a glance.

Positioning, naming, visual identity, voice and the system that holds them together. We make your brand say one thing, the same way, everywhere it shows up, and every file is yours.

Start your projectSee ways to start
Northwind Coffee, a sample brand: logo, colour, type and how it all shows up.

A good fit if

  • You keep re-explaining what you do
  • The look no longer matches where the business is going
  • You're starting something new and want it right from day one

Businesses we work with

  • RunMotion Coach
  • RunEasi
  • Apex Myotherapy
  • Competition Concrete
  • Timeless Carpentry
  • Nexus for Growth
See the work from Viralocity

A brand system, not just a logo.

Every identity we make comes with short, practical guidelines like these. Shown here for Northwind Coffee, a sample brand.

Northwind Coffee brand guidelines

Colour

  • PineHex#12352FRGB18 53 47Signage, packaging and the mark
  • FogHex#E9EEF0RGB233 238 240Backgrounds, cups and paper
  • GlacierHex#8FC1D4RGB143 193 212Highlights, links and the wind
  • InkHex#0D1714RGB13 23 20Text and fine detail

How much of each, roughly

Type

Archivo
  • DisplayArchivo Expanded, Extra Bold, 56 / 56Roasted on the North Shore.
  • HeadingArchivo Semi Expanded, Bold, 28 / 32Single origin, every Friday
  • BodyArchivo, Regular, 17 / 26We roast in small batches every week and deliver to both cafés the same morning, so every cup is days from the roaster, not months.
  • Small printArchivo, Medium, 13 / 18Open daily 6:30 am to 4 pm. Lonsdale and Edgemont.

In use

Storefront sign, cup sleeve, social post and business cards: the same three colours and one typeface everywhere.

More than a logo.

Positioning and messaging
One clear statement of who you're for and why you're different, written down once so your website, your pitch and your sales calls all say the same thing.
Naming
Names you can actually own, screened for domain and obvious trademark conflicts before anyone falls in love with them.
Visual identity
A logo suite, colours, type and layout rules that work on a business card, a storefront and a phone screen.
Voice and tone
How the brand sounds, with real before-and-after examples instead of a list of adjectives.
Brand guidelines
Short, practical guidelines built around the decisions your team makes every week, not a ninety-page PDF nobody opens.

The thinking behind the look.

Positioning, naming and voice come before the logo, so every design choice has a reason you can point to. Here's the one-page strategy behind Northwind Coffee, a sample brand.

Brand strategy, on one pageSample brand

Positioning

For North Shore regulars who want a properly good cup without the ceremony, Northwind is the neighbourhood roaster that does the careful part, so great coffee feels easy.

Who it's for

  • The weekday regular

    In at 7:40, orders the same thing, and notices the day it's off.

  • The home brewer

    Buys beans on Saturday and wants to get the cup right at home.

What we stand for

  • Careful, not fussy

    We sweat the roast so nobody has to talk about it.

  • Local, honestly

    North Shore people, beans we can trace, no borrowed mountain story.

  • Generous with what we know

    Ask how to brew it and we'll show you, then write it down.

How we sound

We say

We'd never say

Roasted Tuesday. Brewed today.

An artisanal, ethically sourced experience.

Ask us how to brew it at home.

Elevate your coffee ritual.

Back tomorrow at 7.

We apologize for any inconvenience.

The line

Roasted on the North Shore.

Says where, says what, and fits on a cup sleeve.

The name

  • Northwind (chosen)Local without naming a street. The wind and the peaks give the mark somewhere to start.
  • Second PeakStrong, but it reads like a gym.
  • Lonsdale RoastTies the brand to one street before the second café opens.
  • Fog and PineLovely colours, hard to say over the phone.

How it shaped the look

  • The peaksLocal, honestly: the North Shore view from both cafés.
  • The wide, heavy wordmarkCareful, not fussy: calm and confident, no flourishes.
  • Pine and fogA wet morning on the Shore, and colours that print cleanly on a cup.

Ways to start.

One clear story, told the same way everywhere, so recognition builds instead of resetting. Pick the closest start and we'll shape it around you.

  • Brand refresh

    A business people know, with a look that has fallen behind.

    • A review of your brand and your competitors
    • A refined logo and colour palette
    • Type and a one-page brand guide
    • Updated templates for social and documents

    Timeline About four weeks

    Ask about this: Brand refresh

  • New brand

    A new venture, or a business starting over.

    • Positioning and messaging
    • A logo suite, colour and type system
    • A voice and tone guide
    • Full guidelines and every source file

    Timeline Six to eight weeks

    Ask about this: New brand

  • Name and brand

    You don't have a name yet, or you've outgrown the one you have.

    • Naming options with domain checks
    • Everything in a new brand
    • Formal trademark clearance through a partner lawyer

    Timeline About eight weeks, plus clearance

    Ask about this: Name and brand

Handed over in your name

  • A positioning statement and proof points
  • A messaging framework
  • A logo suite and type system
  • A voice and tone guide
  • Templates for slides, social and documents
Get a plan and quote

Not sure which fits? We'll recommend one.

From strategy to a working system.

  1. Step 1: Listen

    Conversations with you, and with customers where we can, to find what makes you the obvious choice.

  2. Step 2: Position

    A positioning statement and messaging you sign off before any design starts.

  3. Step 3: Design

    Logo routes, colour and type, shown on real things: a sign, a website, a social post.

  4. Step 4: Refine

    We develop the chosen route until it works everywhere, at every size.

  5. Step 5: Hand over

    Guidelines, templates and every source file, in your name.

Questions people ask first.

Do I get the original files?

Yes. Every source file, font licence note and export is handed over to you. You never have to ask us for your own logo.

Can you help us name a new business?

Yes. Naming is part of branding, and we check domain availability and look for obvious conflicts before you commit. A trademark lawyer from our partner network can do formal clearance.

How many logo options will I see?

A small number of distinct routes, each with the thinking behind it, shown on real applications. Then we refine one together. Fewer, better options make for a clearer decision.

Can you work with our existing logo?

Yes. A refresh keeps the recognition you've built and fixes what's holding it back, from colour and type to how the mark works at small sizes.

How much does branding cost?

Every project is quoted individually. Share your budget range on the enquiry form and we'll show you what it covers, in writing, before any work starts.

Often paired with

Tell us where you're starting.

Share your company, your budget range and what you need. We'll come back with a plan and a quote, and everything we build stays yours.

Start your project

No strings attached. No obligation, and everything we build is in your name.