Content that people find, trust and share.

Editorial strategy, long-form writing, campaigns, social systems and the reporting that tells you what worked. Useful ideas, published consistently, with somewhere for readers to go next.

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northwindcoffee

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Northwind Coffee

Small-batch roaster and two cafés in North Vancouver

northwindcoffee.ca/guides

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BrewBeansCafésEventsWholesale

Brew guidePour over at home93°Just off the boilNew this weekGlacier BlendGrind size in 30 secondsBloom first. Then pour slow.Two cafés1:16Coffee to water

NWNorthwind CoffeenowYour Saturday brew: pour over, properlyThe four-step guide from our roasters, plus this week's beans.

Guide visits from searchLast 90 days

how to brew pour over at homeNWNorthwind Coffeenorthwindcoffee.ca › guidesTop resultHow to Brew Pour Over at Home: A Four-Step GuideWeigh your coffee, bloom it for thirty seconds, then pour slowly in circles. Our roasters' method for a clean, sweet cup.Grind sizeWater temperatureRatios

A good fit if

You know your field but have no steady way to publish
Traffic arrives, but the wrong people stay
Campaigns spike and then disappear

Clients we've done this for

RunMotion Coach

See the work

One idea, everywhere.

Every piece starts as one useful idea. Here is how a single Northwind Coffee guide becomes a month of content, each format shaped for where it's read.

The guide. The long-form piece on your own site, written to be useful and to rank.

Carousel. Six slides that teach the method on social and send people to the guide.

Short video. Thirty seconds on grind size, filmed in the café.

Newsletter. The Saturday email, so readers come back each week.

Northwind's November

The editorial calendar we keep with you, with every piece scheduled.

Guide
Carousel
Short video
Newsletter
Monthly read

A content system, not one-off posts.

Content strategy: The few topics worth owning, mapped into clusters with a publishing order, so every piece builds on the last instead of starting over.
Long-form writing: Articles and guides that earn the time they ask for, researched, structured for search and written in your voice.
Campaigns: A campaign idea with legs, and the copy that carries it across ads, landing pages, email and social.
Social systems: Templates and a rhythm that make posting quick and consistent, so it actually keeps happening.
Reporting and outreach: A monthly read that ends in decisions, plus media and creator outreach when a campaign needs reach.

Reports you can actually read.

At the end of every month you get a short report: what went out, what worked, what we learned and what's next. Here's Northwind Coffee's November.

November report

For Northwind Coffee. Sent 1 December by Viralocity Media.

The pour over guide did its job. Search visits to the guides nearly doubled, and the Saturday Brew picked up 38 new readers.

Published: 14 pieces; 2 guides, 3 carousels, 4 videos, 4 newsletters and a monthly read
Search visits to the guides: 1,013; 517 in October
New newsletter readers: 38; Six in ten opened each week

Weekly visits from search to the guides

Weekly visits from search to the guides
Week starting	Visits
Oct 5	118
Oct 12	131
Oct 19	126
Oct 26	142
Nov 2, Pour over guide published	203
Nov 9	251
Nov 16, Cold brew guide published	287
Nov 23	272

What worked

Pour over at homeThe most-read guide on the site, with readers staying about four minutes.
Grind size in thirty secondsThe most-shared video. Two cafés asked to repost it.
The Saturday Brew38 new readers, and six in ten opened it each week.

What we learned

People search for how to brew far more than for recipes, so step-by-step guides earn their keep. Cold brew is a summer search: it started well, then slipped once the weather turned. We'll bring it back in spring rather than push it now.

Planned for December

Dec 1Guide: coffee gifts for people who have everything
Dec 5Newsletter: holiday hours and the last ship date
Dec 10Short video: behind the Glacier Blend
AprilRefresh the cold brew guide for spring

Plain English first
Every report opens with what happened and what it means, before a single chart.
Numbers that matter to the business
Visits from search, newsletter readers and enquiries. Not likes for their own sake.
Next month, already planned
What we learned goes straight into the next calendar, so the work keeps getting sharper.
A sample report for Northwind Coffee, a fictional business.

Ways to start.

A library of content that keeps earning attention long after it's published. Pick the closest start and we'll shape it around you.

Content strategy
You want a plan your own team can run.
- Search and audience research
- A topic map tied to what you sell
- A publishing plan and calendar
- Templates and a style guide
Timeline About four weeks
Ask about this: Content strategy
Monthly content
You want it researched, written and published for you.
- Everything in the strategy
- Articles and guides every month
- Social posts and a newsletter from each piece
- A monthly report you can read in five minutes
Timeline A four-week setup, then monthly
Ask about this: Monthly content
Campaigns and outreach
A launch, a season or a push into a new market.
- A campaign plan with dates and goals
- Media and creator outreach
- Ambassador or partner programs
- Results reported against the goals
Timeline Six to twelve weeks per campaign
Ask about this: Campaigns and outreach

Handed over in your name

A topic map and publishing plan
An editorial calendar with owners
Published long-form pieces
A social template system
A monthly performance read

Get a plan and quote

Not sure which fits? We'll recommend one.

Case study

RunMotion Coach

Growth and community across Canada, the USA, Australia and the UK for an AI running coach with over a million users and a UTMB World Series partnership.

See the full case study

Instagram growth, from 1,800 to 7,200 followers: 4x
Monthly revenue: 2.5x
Google rankings for multiple searches, through an SEO content strategy: #1

Set up once, then a monthly rhythm.

Step 1: Research
What your customers search for, ask and share, and where competitors are thin.
Step 2: Plan
A topic map and a calendar, tied to what you sell.
Step 3: Interview
We get the expertise from you in short conversations, so you don't have to write.
Step 4: Publish
Articles, social and email, approved by you before anything goes out.
Step 5: Measure
A monthly read of what worked, and what we'll do next.

Questions people ask first.

Will this help us rank on Google?

Content built around what your customers search for is the most reliable way to earn rankings. For RunMotion Coach, an SEO content strategy earned multiple first-place Google rankings.

Do we have to write anything ourselves?

No. We interview you or your team for the expertise and do the writing. You review and approve before anything is published.

How long until we see results?

Social and email can move within weeks. Search takes longer: new content usually needs a few months to rank, then keeps bringing in visitors for years.

Can you work with our in-house team?

Yes. We can run everything, or set the strategy and templates and let your team publish, with a monthly check-in to keep it on track.

Often paired with

Tell us where you're starting.

Share your company, your budget range and what you need. We'll come back with a plan and a quote, and everything we build stays yours.

Start your project

No strings attached. No obligation, and everything we build is in your name.

Content that people find, trust and share.

One idea, everywhere.

A content system, not one-off posts.

Reports you can actually read.

What worked

What we learned

Planned for December

Plain English first

Numbers that matter to the business

Next month, already planned

Ways to start.

Content strategy

Monthly content

Campaigns and outreach

Set up once, then a monthly rhythm.

Step 1: Research

Step 2: Plan

Step 3: Interview

Step 4: Publish

Step 5: Measure

Questions people ask first.

Often paired with

Tell us where you're starting.